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    Posts tagged GSM data

    Investigating potential transit ridership by fusing smartcard and GSM data

    The public transport industry faces challenges to cater for the variety of mobility patterns and corresponding needs and preferences of passengers. Travel habit surveys provide information on the overall travel demand as well as its spatial variation. However, it often does not include information on temporal variations. By means of data fusion of smartcard and Global System for Mobile Communications (GSM) data, spatial and temporal patterns of public transport usage versus the overall travel demand are examined. The analysis is performed by contrasting different spatial and temporal levels of smartcard and GSM data. The methodology is applied to a case study in Rotterdam, the Netherlands, to analyze whether the current service span is adequate. The results suggest that there is potential demand for 10 extending public transport service span on both ends. In the early mornings, right before transit operations are resumed, an hour-on-hour increase in visitor occupancy of 33-88% is observed in several zones, thereby showing potential demand for additional public transport services. The proposed data fusion method showed to be valuable in supporting tactical transit planning and decision making and can easily be applied to other origin-destination transport data.

    Read our TRB paper HERE

    Find our presentation HERE

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